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Culture

The Challenges of Translating Numbers and Math

Translation and interpretation can be especially challenging when dealing with numbers and math.  The notation for writing out numbers and the meaning behind mathematical symbols can differ significantly depending on language and culture.  The ways in which numbers are expressed verbally are not universal either.  For instance, different cultures have their own rules for talking

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How Radio & Television Advertising Differs from Country to Country

International advertising is the attempt by a company to raise awareness in a certain population in order to foster a commercial relationship between consumer and supplier. The advertisement targets a specific audience to bring in more customers that will purchase the company’s goods and services. The first television ad to air in the US was

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