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Marketing and Networking

Localize Your Business: Three Popular Social Networks Outside the U.S. Part 2

With the world becoming more global every day, sites like Facebook can’t even capture the full extent of all your international customers. That’s why it’s important to keep your options open by communicating through social networks outside the U.S. As Part 1 started you off with three sites such as Vkontakete, Qzone and Ibibo, Part

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The Different Meanings of Marketing with Color

As more and more businesses shift their operations from a local to a more global approach, it is important to consider the effect of certain marketing techniques. An online presence, professional brochures, business cards, and outstanding customer service all play a role in domestic and international success, but what are some considerations specific to marketing

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Explaining that “Freelance” Doesn’t Mean “Free Services”

Any person who works as a freelancer, whether a freelance writer, a freelance translator or freelance computer programmer, obviously does not work for free. The term “freelance” simply describes the person who sells services rather than one who works for a company earning an hourly wage. However, people may erroneously assume that terms like “freelance

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Why Educate Your Clients?

You can have business cards, you can have a website showcasing your resume, projects, and accomplishments, and you can have a list of referrals a mile long, but if you don’t educate your clients, they won’t understand the importance of using your services. Many people don’t understand the work of translators and interpreters. The average

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Marketing Your Freelance Language Service Business: What It Means

Marketing is an entire industry. From TV and radio ads to email and website banners, marketing surrounds us. We get marketing phone calls, fliers and catalogues through the mail, and elevator pitches. But what does it mean to be the one doing the marketing? What actually goes into the process of marketing your freelance language

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How to Retain non-English Speaking Clients in One Easy Step

How can your law firm appeal to non-English speakers, and how do you work with them when you don’t speak their language? The answer is simple enough: You need to be able to communicate with your non-English speaking clients without investing significant amounts of time or resources. There is obviously something about your firm which

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