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According to Statista, English was the most commonly used language on the internet as of January 2020, by share of internet users, for a total of 25.9%. Gallup took the survey a little deeper and found that nine out of ten internet users said that when given a choice, they prefer to visit a website in their own language. A further 19% never browse in a foreign language and a staggering 42% never make any online purchase in a language other than their native tongue. So how are you reaching the other 74.1% of internet users?
56.2% of consumers said that the ability to obtain information in their own language was more important than price. Although international buyers are willing to visit websites in English, they are LESS LIKELY to make a purchase.
For most businesses, branding is everything. Name recognition and loyal customers equal repeat business. The team of skilled experts at Translation Excellence will help bridge that gap and give you the content necessary to pierce the global market and realize the full potential of your business.