Interpreting Indigenous Languages
Throughout the past several months, we have written several blog posts on the important relationship connecting language, society, and perception. A significant application of this concept is the need to maintain endangered languages (link to Yurok blog post), which often include indigenous languages spoken by shrinking native communities around the world. While the need to […]
Tips for Translating and Interpreting Colloquial Expressions in Regional Language
Key Points Languages constantly evolve, and colloquial expressions in regional languages can vary significantly from one region to another. Translators and interpreters often face challenges when working with informal language, including phonetic, lexical, and syntactical differences. When these expressions are misunderstood or translated literally, the result can be inaccurate or misleading communication. Understanding Colloquial Expressions […]
How to Market Energy Resources to People Who Don’t Speak Your Language
In the energy business, advertising is critical to receiving positive reception from your clients. However, the techniques used to market to certain clients may not necessarily be universal for all clients. Perhaps, clients who don’t speak the same language as you do may misinterpret your advertising and you may receive a negative response. This blog […]
How Do You Zip Files and Folders?
In the tip-of-the-week on Sept. 24, 2014, we discussed simple methods of encrypting your files. Today, we will explain how to compress, or “zip”, your files. Not only do compressed folders and files take up less space (and thus send more quickly over email), they can also provide additional encryption capabilities, depending on the method […]
Tips for learning Japanese as a Second Language
Introduction For an English speaker, learning Japanese can seem overwhelming. With kanji, katakana, hiragana, and a new grammar structure, the learning process can seem nearly impossible. Despite this initial shock, Japanese is a completely accessible language to English speakers, even though learning Japanese will take time and commitment. Check out these Japanese language learning tips […]
How Can I Best Reach My Non-English Speaking Clients
Reaching non-English speaking clients effectively is essential for any business aiming to succeed in today’s global market. Not all clients respond similarly to marketing strategies, which is why targeting your approach based on language and culture is crucial. Let’s discuss strategies to connect with your non-English speaking audience effectively and authentically. Relate Through Language and […]
Essential Japanese Phrases for International Business
Key Points Going abroad for business, especially when you do not know the language, can feel overwhelming. Stepping into a new culture, in the hopes of expanding your business, requires not only strategy but also an understanding of essential Japanese business phrases. Japanese business phrases are a good place to start, as learning some key […]
Translating Japanese Haiku: Does the Meaning Remain?
Furu ike ya Kawazu tobikomu Mizu no oto -Bashō The ancient pond A frog jumps in: Plop! -Donald Keene The tradition of Japanese poetry dates back to ancient times, as far back as the eighth century with the compilation of the Man’yōshū, the oldest anthology of Japanese poetry (Donald Keene). Originally, longer poems, known as […]
Getting Around Japan Part 2: Trains and the Shinkansen
Last time, we took a look at car usage in Japan. This time, we’ll take a look at one of the most popular forms of Japanese public transportation: trains and the shinkansen. The Japanese trains and the shinkansen are low cost and run consistently on-time without fail, making them a good option for city-goers to […]
Should I Study my Client’s Language?
As most people with careers in the marketing business will tell you, the most important aspect to consider when marketing your service or business to your clients is their needs and interests. This is why when marketing internationally, it is important to market to your client’s culture, whether or not they speak your same language. […]