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Home » Marketing and Networking » How Can I Best Reach My Non-English Speaking Clients

How Can I Best Reach My Non-English Speaking Clients

26th September, 2014 I by Philip Ward

When marketing to clients, it is important to try and receive as much positive reception as possible. However, not every customer responds the same to the same marketing campaign. This is why it is important to create different marketing campaigns that target certain groups of people. Today we will discuss the best strategy to reach out to your non-English speaking clients.

The main strategy for reaching out to specific consumers is to relate to them. If your non-English speaking clients are able to relate to your company, then they will be more inclined to work with you. A helpful way to relate to your non-English speaking clients is to use their language. By studying your client’s language or by using a translation agency, you are better able to create a campaign that is tailored to your individual client’s needs.

Another effective method of marketing to non-English speaking clients is to use culturally-relevant icons and symbols. Customers are more likely to notice your campaigns when you use ideas they’re familiar with. Understanding cultural differences will also help you understand the best approach to reach your clients. For example, learning which color scheme to use is important since different colors signify different meanings in cultures across the world. For more information on marketing internationally with color, see this article.

Translating the same content you use for your English-speaking clients might not always be the best solution, however. Try creating original content for your non-English language marketing campaign which will help the customers to feel that both their language and culture are valued. A word-for-word translation is often less useful than a new campaign specifically designed for the second language and culture.

Now that you know a few ways to reach your non-English speaking clients, do you have any of your own experiences or suggestions to share? Let us know your thoughts in the comments section below!

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