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Marketing and Networking

Budgeting 101: What Every Freelancer Needs to Know

Budgeting is only for those freelancers who are just starting out and are still trying to establish a steady supply of clients and projects, right? Wrong! Budgeting is useful for any freelancer, at any time. You can’t market your language services if you don’t have a marketing budget. In addition, it is impossible to anticipate

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How Attorneys can Market Services to Non-English Speaking Clients

Today’s cultural landscape continues to change in the US and the demand to have legal services for non-English speaking communities is growing. Immigration and naturalization firms come to mind, of course, but legal practices working in any area of law will potentially have non-English speaking clients seeking their expertise. How can attorneys and their practices

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Businesses Need Networks, Too: How To Network With Other Language Companies

When people talk about networking, it’s often on an individual level: one person making or renewing connections in their industry. But networking can function on a larger scale. Businesses also stand to benefit from networking strategies. As an employee or leader of a language service company, you can connect your company to other companies to

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Localize Your Business: Three Popular Social Networks Outside the U.S.

Want to reach international customers? Meet them where they are. In the era of social networks, that doesn’t have to mean moving to Peru or India, because you can communicate with international customers online. You may already be working on your social media presence with sites like Facebook and Twitter, but if you’re looking for

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