As most people with careers in the marketing business will tell you, the most important aspect to consider when marketing your service or business to your clients is their needs and interests. This is why when marketing internationally, it is important to market to your client’s culture, whether or not they speak your same language.
Should I Study my Client’s Language? Read More »
Expanding your company is a good way to continue to grow and develop brand recognition. This can be done in many ways; for example, you could develop new products that appeal to a specific age group or create options to attract more buyers. Another important approach to consider in broadening your market is appealing to
Target Non-English Speakers| Expanding Your Market with 3 Tips Read More »
When debating which company to choose for a particular service, it is often a good idea to compare the companies’ quality of work and choose the one that best meets your needs. For example, if you were to choose a catering company, wouldn’t you like to taste some of the foods they make before you
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Why a Quality Tagline Matters for Your Business “That was easy,” “Magically delicious,” and “The happiest place on earth.” These well-known business taglines instantly bring to mind specific brands. A quality slogan helps businesses stand out by creating a strong, memorable identity. If your company tagline is easy to remember, people are more likely to
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Why Building Meaningful Business Relationships Matters In the professional world, who you know is all that matters. With that in mind, it is important to know how to effectively build and maintain business relationships in order to maximize your professional connections. The following tips should help you understand how to build meaningful business relationships that
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With the world becoming more global every day, sites like Facebook can’t even capture the full extent of all your international customers. That’s why it’s important to keep your options open by communicating through social networks outside the U.S. As Part 1 started you off with three sites such as Vkontakete, Qzone and Ibibo, Part
Localize Your Business: Three Popular Social Networks Outside the U.S. Part 2 Read More »
As more and more businesses shift their operations from a local to a more global approach, it is important to consider the effect of certain marketing techniques. An online presence, professional brochures, business cards, and outstanding customer service all play a role in domestic and international success, but what are some considerations specific to marketing
The Different Meanings of Marketing with Color Read More »
Freelancers, whether they are writers, translators, or programmers, do not work for free. The term “freelance” refers to someone offering their services independently rather than being tied to a company or earning an hourly wage. However, a common question is: “What does freelance mean?” This misunderstanding often leads to misconceptions, especially in industries like translation
Explaining that “Freelance” Doesn’t Mean “Free Services” Read More »
When interacting with the petroleum industry, the terms “oil” and “gas” come up in conversation more than any other words. However, if asked, do you actually know what “oil” and “gas” refer to? Oil is a colloquial term for crude oil, which is another way of saying petroleum. This petroleum is extracted from the ground
What “Oil” and “Gas” Mean in the Petroleum Industry Read More »
Key Points Understanding Language Specialization in the Translation Industry People always want to know what you do for a job, but nobody ever really cares about the specifics until they need your services. While you might say you’re a professional translator, what does that mean? Most people, for starters, think translation is the same as
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