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Throughout the past several months, we have written several blog posts on the important relationship connecting language, society, and perception. A significant application of this concept is the need to maintain endangered languages (link to Yurok blog post), which often include indigenous languages spoken by shrinking native communities around the world. While the need to…
Languages are constantly evolving, changing, and morphing, sometimes so dramatically that a variety used in one community becomes unrecognizable to outsiders. Even when speakers of different varieties of a single language can communicate effectively, one can often detect a phonetic, lexical, or even syntactical variation between them. This can pose a problem for translators and…
In the energy business, advertising is critical to receiving positive reception from your clients. However, the techniques used to market to certain clients may not necessarily be universal for all clients. Perhaps, clients who don’t speak the same language as you do may misinterpret your advertising and you may receive a negative response. This blog…
While those working in the translation industry understand the importance of their role in today’s increasingly interconnected world, the field remains woefully unrecognized in the professional sphere. Even as the need for translation expands in every area - literary, technical, commercial, etc. – the perceived importance of the profession has not grown accordingly, contributing to…
Many American families have at least one car they use daily for transportation. To such Americans, using public transportation is minimal or nonexistent. Japanese people, in contrast, rely on the complex and accurate public transportation systems in their cities in order to reach schools, jobs, and other places. Even though many Japanese people do not…
Even for a native speaker, technical language can be tough to understand. To an employee, associate, or client in or from another country, documents rich in technical terminology can be overwhelming. Translating such documents can significantly facilitate the distribution of vital information, including design requirements, health and safety manuals, warning labels, and functional specifications. With…
In the professional world, who you know is all that matters. With that in mind, it is important to know how to effectively build and maintain business relationships in order to maximize your professional connections. The following tips should help you understand how to build the necessary international business relationships that will help you succeed…

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