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Marketing and Networking

Target Non-English Speakers| Expanding Your Market with 3 Tips

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Expanding your company is a good way to continue to grow and develop brand recognition. This can be done in many ways; for example, you could develop new products that appeal to a specific age group or create options to attract more buyers. Another important approach to consider in broadening your market is appealing to

Target Non-English Speakers| Expanding Your Market with 3 TipsRead More

Target Non-English Speakers| Expanding Your Market with 3 Tips Read More »

The Importance of a Quality Tagline to the Success of your Business

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Why a Quality Tagline Matters for Your Business “That was easy,” “Magically delicious,” and “The happiest place on earth.” These well-known business taglines instantly bring to mind specific brands. A quality slogan helps businesses stand out by creating a strong, memorable identity. If your company tagline is easy to remember, people are more likely to

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How to Effectively Build Meaningful Business Relationships Around the World

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Why Building Meaningful Business Relationships Matters In the professional world, who you know is all that matters. With that in mind, it is important to know how to effectively build and maintain business relationships in order to maximize your professional connections. The following tips should help you understand how to build meaningful business relationships that

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Sample Translations

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When debating which company to choose for a particular service, it is often a good idea to compare the companies’ quality of work and choose the one that best meets your needs. For example, if you were to choose a catering company, wouldn’t you like to taste some of the foods they make before you

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Localize Your Business: Three Popular Social Networks Outside the U.S. Part 2

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With the world becoming more global every day, sites like Facebook can’t even capture the full extent of all your international customers. That’s why it’s important to keep your options open by communicating through social networks outside the U.S. As Part 1 started you off with three sites such as Vkontakete, Qzone and Ibibo, Part

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The Different Meanings of Marketing with Color

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As more and more businesses shift their operations from a local to a more global approach, it is important to consider the effect of certain marketing techniques. An online presence, professional brochures, business cards, and outstanding customer service all play a role in domestic and international success, but what are some considerations specific to marketing

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Explaining that “Freelance” Doesn’t Mean “Free Services”

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Freelancers, whether they are writers, translators, or programmers, do not work for free. The term “freelance” refers to someone offering their services independently rather than being tied to a company or earning an hourly wage. However, a common question is: “What does freelance mean?” This misunderstanding often leads to misconceptions, especially in industries like translation

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Why Educate Your Clients?

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You can have business cards, you can have a website showcasing your resume, projects, and accomplishments, and you can have a list of referrals a mile long, but if you don’t educate your clients, they won’t understand the importance of using your services. Many people don’t understand the work of translators and interpreters. The average

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